Theme Me started as a daily blog documenting a personal challenge to dress up to a different theme every day for a whole year. Starting on my 26th birthday I decided to take on the challenge for a couple of reasons, the main being that I love costumes. My friends have always dubbed me as the ‘Costume Queen’ for the amount of effort that I put into every outfit I’d created over the years. This love even affected my everyday style so much so that a workmate once commented: “Mary, for you, it’s like every day is costume day.”
Even before I started this blog I wouldn’t throw out an item of clothing or a prop if I thought I’d be able to use it for a costume. Basically, I’ve been preparing for this my entire life (watch this space…in five years I’ll be on ‘Hoarders’).
Most people have regular hobbies – reading, writing, dancing, playing sports – but I always received most enjoyment from creating a really funny costume. I get a sick satisfaction from a person approaching me to tell me how cool my costume is.
The idea originally came to me the Christmas before the challenge started. Every day for the last week of the work year, I decided to get into the festive spirit by dressing up in an array of green and red clothing. One day, I overheard a few colleagues discussing which of my outfits had been their favourite. It was the first time I realised how much my crazy antics (which bring me personal joy and helped keep my creative juices flowing) also entertained the people around me. I then thought of The Uniform Project, where a girl pledged to style a black dress differently everyday for 365 days as an exercise in sustainable fashion, and it all just came together. When I joked to them that I was going to start a blog where I would dress up differently everyday for a whole year, they thought it was hilarious. And just like that, a blog was born.